Automotive SaaSDealership softwareProduct

Dealer Pro,
the forecourt in software.

Dealership management built as a real product — listings, leads and test drives in one fast, dark SaaS.

Dealer Pro logo Product design + build
Sector
Automotive SaaS
Type
Dealership software
Engagement
Product design + build
Stack
React · TS · Tailwind · Supabase
Interface
Dark, keyboard-fast

The brand world

A tool that respects the person using it.

Dealership staff live in the software all day, so it earns a dark, low-glare interface, a confident blue for action, and a single red dot that means done. The "Dp." monogram is the whole product's posture in two letters.

Blue#3B82F6
Cream#F1EDE4
Signal#EF4444
Espresso#201812
Dp.

Monogram · the dot means done

Dealer Pro Dp. monogram

The build

One screen instead of six tabs.

A dealership runs on scattered spreadsheets and portals. Dealer Pro pulls the day into one view — what's listed, who's asking, what's booked — and makes the common moves keyboard-fast.

  • Inventory & listings — every vehicle, its status and its price in one live table.
  • Leads & test drives — enquiries and appointments where the stock already lives.
  • Real engineering — React, TypeScript and Tailwind on a Supabase backend; built to be fast, not just to demo.

The result

One product where there were six tabs.

3-in-1Listings · leads · drives
100%TypeScript
90+Lighthouse target
Sub-2sFirst paint

In the hand

The forecourt doesn't sit at a desk.

Sales staff live between the cars and the customer. Dealer Pro's core moves — check a car, log a lead, confirm a drive — work one-handed on the phone in their pocket.

Why it works

One-screen day

What's listed, who's asking and what's booked — pulled into a single live view.

Keyboard-fast

Dark, low-glare and quick under the fingers — kind to the person in it from nine to six.

One source of truth

Stock, leads and bookings share one database — nothing entered twice, nothing lost between tools.

Leads in context

Every enquiry lands next to the car it's about, with the history to answer well.

Drives on the calendar

Test drives book against real stock and real staff — no double-promised cars.

Product, not project

Versioned, componentised and shaped to add the next feature without a rewrite.

The process

Discovery

A week on the forecourt — watching where the day actually leaks time.

Design system

Dark UI tokens, the Dp. monogram, and components built for density.

Build

React, TypeScript and Tailwind on Supabase — typed end to end.

Data & auth

Roles, permissions and one schema for stock, people and bookings.

Ship & iterate

Versioned releases; the next feature lands without a rewrite.

More work

Software your team lives in? Build it like a product.

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